Rohit Deshpandé
- Title
- Sebastian S. Kresge Professor of Marketing
- rdeshpande@hbs.edu
- Telephone
- 617-495-5449
- Fax
- 617-496-5271
- Department
- Marketing
- School
- Harvard Business School
- Regions of Interest
- Latin American Region-wide or Comparative Work
- Countries of Interest
- Mexico, Colombia, Brazil, Argentina, Venezuela
- Areas of Expertise
- Business
- Mailing Address
- Harvard Business School Morgan Hall 469 Soldiers Field Road Boston, MA 02163
- Office Location
- Morgan Hall 469
- Research Interest
- Cross-cultural and cross-national marketing; consumer behavior; ethics and governance
- Web Page
- http://pine.hbs.edu/external/facNameSearchSubmit.do
- Courses
- Leadership and Corporate Accountability, Global Branding, International Marketing Management; Leadership, Values and Decision-Making; Marketing Management; Brand Management; Advertising; Consumer Behavior; Marketing Research; Buyer Behaviorâ??Ph.D. seminar; Principles of Marketing; Industrial Marketing.
- Publications
-
The Global Market: Developing a Strategy to Manage Across Borders, with John Quelch,
“Interdisciplinary Research within a Modified Competing Values Model: Results from